# Advanced notifications

The **Advanced Notifications** sub-category provides enhanced tools and features to help you create more personalized, automated, and impactful push notifications for your app users. With advanced settings, you can optimize how and when notifications are delivered, ensuring better engagement and user retention.

#### **What you'll find in this sub-category:**

* Automated notifications – Set up triggers to send notifications based on user actions, such as completing a purchase or abandoning a cart.
* Segmented messaging – Target specific user groups based on demographics, behaviour, or preferences for more relevant notifications.
* Custom scheduling – Schedule notifications at optimal times to increase open rates and engagement.
* Deep linking – Redirect users to specific app screens or product pages to drive conversions.
* Performance tracking – Monitor and analyze notification effectiveness with engagement.


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